Almost everyone has seen a billboard, they are a common sight in cities and along the highways, which is why they are used by business companies. They are a perfect way to send a message about what a company can offer the passers by.
Billboards are often tactically placed in locations that make them easy to look at. Highways that see a lot of traffic and public transport stations are perfect spots for billboards. It’s easy to spend 5 minutes soaking up all the visual imagery on a billboard when you have to wait 15 minutes for the next train.
As billboard manufacture becomes increasingly sophisticated. More and more sign companies are taking advantage of market research data to optimize their billboards. The placement, size, imagery even the colours are all deeply analysed in order to increase the effectiveness of billboards. This is a trend that is likely to continue, as marketers seek out the most effective advertising mediums that people react to.