Personalisation is more affordable today and it’s because of the improvements made with laser cutting and engraving machines. They’re faster, more powerful, smarter, more precise and much more affordable than they were 10 or 20 years ago.
This has meant that the affordability factor has hit the many online consumer outlets and people can now buy engraved awards, bespoke furniture and personalised gifts at incredibly cheap prices. The wedding industry alone is a good example, and an engraved wedding ring was once a luxury item that only the richest could afford or even think of, but now it’s uncommon to have wedding rings that aren’t engraved, and that just goes to show exactly how much more affordable it is today than it was a couple of decades ago. What’s more even the most basic laser and engraving machines can produce quality items to the highest standards, so small business and ‘one person bands’ are able to get in on the action too.